Packaging Design: Case Study
The Particular Pig Sausages
The owners of The Particular Pig registered brand asked us to first develop them an eliptical logo on a numebr of backgrounds, looking for a local, natural feel
We like to provide a variety of options to the client who can then select one to develop further...
Stage 1: 20 Logo Concepts
In this case, The Particular Pig Company had eyes for our butcher-style awning design, but asked for it to be developed so that all elements were centered and text elements aligned exactly - going for symmetry
Stage 2: Development
Altering the design to fit packaging, it crossed our designers mind that the target audience for the product was more up-market than the packaging was currently allowing for. So we provided an original 'design on pack' image for the customer to compare with a more upmarket version with a dark grey and silver motif underlying the image.
Stage 3: Reasoned Variation
Once the darker version had been chosen by the client and actual packaging sizes provided, we proceeded to adapt the design to a far smaller label size ready for print.
The Final Size: